Chris has been a thought leader and innovator in the digital marketing space since the early 2000s. He wrote and published two books on Microsoft Project and Microsoft Project Server while working for QuantumPM. Shortly after, Ken McDonald hired Chris to come work at LifePics. Under Ken's leadership, Chris learned the ins and outs of digital marketing, serving as Director of Online Marketing for the company during the final years of his tenure.

More recently, Chris has led marketing and ecommerce efforts working for both Hilton and Marriott International, overseeing high profile hotels and resorts and multi million dollar marketing budgets in both Chicago and Hawaii. Chris is now Director of Ecommerce for a private hotel management company and ownership group based in Denver, CO, where he oversees all ecommerce activities for 50 hotels in North America.