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Launching a start-up? Avoid these 3 digital marketing pitfalls

Almost daily we hear from entrepreneurs who are in the process of launching their start-up and want to know what they should do for digital marketing.  Sadly, these entrepreneurs almost always make the same three mistakes… Get Your Analytics Set Up Before You Start Spending on Marketing Entrepreneurs are impatient people – that is why…

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4 Tips for Leveraging Friends and Family As Digital Marketing Resources

How many people do you know? Chances are, it’s more than you think. Your circle of close friends may not be as large as it was in high school or college, but your immediate social network is likely large enough to help your digital marketing efforts, especially if you are just getting started launching a…

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5 Things You Need to Land that Killer Digital Marketing Job

Over the years we have hired a small army of digital marketing professionals  (We even are hiring right now!).  In the process, we have interviewed innumerable candidates with a wide range of skills.  While we often get 100+ candidates for each opening, the number of quality candidates typically can be counted on one hand. Part…

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Top Three Biggest Customer Acquisition Mistakes – Part 3

Mistake #3: Focusing on Trying to Find the Silver Bullet for Customer Acquisition The most common line of questions we get is, “What the best customer acquisition channel for me to use?  Should I use Facebook or search or [fill in the blank]?”  The answer is that there is no silver bullet.  One reason there is…

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Top Three Biggest Customer Acquisition Mistakes – Part 2

Mistake #2: Under-investing in Analytics Picture this: You launch your new online business with great energy and excitement and start doing a million and one things to improve the site and gain awareness.  However, we have seen over and over that teams often spend 98% of their time on things that have little impact, while they…

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Top Three Biggest Customer Acquisition Mistakes – Part 1

Mistake #1 – Assuming Analytics Can Give You Exact Answers When people come from the offline world to the digital world, they get so excited about their ability to measure customer activity that they start thinking that the data is accurate down to 4 decimal places.  However, while online marketing is a lot easier to track than…

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