Ken has been involved with customer growth for the better part of 25 years. For example, starting in 1998 he was a leader on Oracle's e-commerce team. There he helped grow Oracle's e-commerce business from a relatively small site to one that was doing hundreds of millions of dollars a year in business. At the time it was one of the largest e-commerce sites on the web.
Later Ken joined LifePics, an online photo company, where he ran everything from marketing to product management to account management. While Ken was there, he grew LifePics from a few thousand users to a user base of over 12 million.
After LifePics, Ken joined TeamSnap as Chief Growth Officer. As TeamSnap he runs growth marketing, sales, and analytics. During his tenure at TeamSnap, he has used cutting edge analytics to grow TeamSnap from half a million users to fifteen million users. He also drove the B2B side of TeamSnap's business from a handful of users to roughly 3,000 customers.
You can reach Ken on Twitter at @kenpmcdonald