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Mistake #2: Under-investing in Analytics Picture this: You launch your new online business with great energy and excitement and start doing a million and one things to improve the site and gain awareness.  However, we have seen over and over that teams often spend 98% of their time on things that have little impact, while they…

Mistake #1 – Assuming Analytics Can Give You Exact Answers When people come from the offline world to the digital world, they get so excited about their ability to measure customer activity that they start thinking that the data is accurate down to 4 decimal places.  However, while online marketing is a lot easier to track than…