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We are going to make the prediction that 2018 is the year where machine learning really comes into the mainstream in digital marketing.  The shift will be so radical that some digital marketing professionals will find themselves out of work, especially if they don’t keep up. First, let’s step back and talk about how performance…

This is the time of year where 2018 targets get set, and we all realize that we have another big mountain to climb next year. In 2018, marketers will be expected to bring in more customers, more trials or more orders, and more revenue.  However, as we hurtle toward next year, teams often don’t spend…

Search Engine Optimization (SEO) has come a long way since the days of stuffing keyword phrases like “best NYC restaurant” or “affordable shoes” into as many places as you could on your website. Google makes hundreds of little changes a year to its algorithm, and launches a major update every so often that turns the…

For many companies, the About Us page is one of the most important pages on the site. Despite this, it often gets overlooked in terms of content and importance. Think about it – investors, potential employees, partners, and customers all have a reason to visit this page. So why not put your best foot forward?…

Almost daily we hear from entrepreneurs who are in the process of launching their start-up and want to know what they should do for digital marketing.  Sadly, these entrepreneurs almost always make the same three mistakes… Get Your Analytics Set Up Before You Start Spending on Marketing Entrepreneurs are impatient people – that is why…

How many people do you know? Chances are, it’s more than you think. Your circle of close friends may not be as large as it was in high school or college, but your immediate social network is likely large enough to help your digital marketing efforts, especially if you are just getting started launching a…

Over the years we have hired a small army of digital marketing professionals  (We even are hiring right now!).  In the process, we have interviewed innumerable candidates with a wide range of skills.  While we often get 100+ candidates for each opening, the number of quality candidates typically can be counted on one hand. Part…

Mistake #3: Focusing on Trying to Find the Silver Bullet for Customer Acquisition The most common line of questions we get is, “What the best customer acquisition channel for me to use?  Should I use Facebook or search or [fill in the blank]?”  The answer is that there is no silver bullet.  One reason there is…